Over time, skeletal changes, fat loss and collagen depletion will flatten the center area of the cheeks. This can accentuate sagging in many areas, such as the hollows under the eyes and the jowls, creating a downward turn of the lips. Many women may think they need to fill the fold line between their nose and lip line, when in actual fact they need to lift their cheeks.
Dr. Wright’s Tip
The central (zygomatic or malar) area of the cheeks is located below the rims of the eyes and extends out to the sides of the face. This cheekbone area is a key treatment zone for many individuals seeking a lift for a more youthful appearance. Cheek contouring with fillers is an excellent way to provide this subtle, yet dramatic, improvement in the appearance of your aging face. The technique used, Liquid Face Lift, requires advanced skills which incorporates placing the filler in a lifting pattern, creating a natural and soft rise in the cheek and other areas of the face. With the right selection of filler and taking into account a patient’s unique facial characteristics, we can add volume to lift the cheeks, turn out the lips to make them appear fuller and correct the volume loss around the eyes.
